Privacy Policy

Last updated: April 4, 2025

This Privacy Policy describes how Ridgerunner Outdoors, Inc. (the “Marketplace”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from ridgerunner.com (the “Marketplace”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use, and disclosure of your information as outlined in this Privacy Policy. If you disagree with this Privacy Policy, please refrain from using or accessing any of the Services.

Changes to Privacy Policy

We may update this Privacy Policy periodically, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. Upon such updates, we will post the revised Privacy Policy on the Marketplace. Continued use of the Marketplace after updates constitutes your acceptance to the changes.

Collection and Use of Personal Information

To provide the Services, we collect personal information from various sources. The specific uses of this information depend on your interactions with our Services. In addition to the purposes mentioned below, we may use the information to communicate with you, provide the Services, comply with legal obligations, enforce terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information

The types of personal information we gather about you depend on your interactions with our Marketplace and the use of our Services. “Personal information” refers to data that uniquely identifies, relates to, describes, or can be linked to you. The following sections outline the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include: basic contact details, such as your name, address, phone number, and email, are essential; order information including your name, billing address, shipping address, payment confirmation details, email address, and phone number; account information including your username, password, and security questions; shopping information includes the items you’ve viewed, or added to your cart or similar list, purchase history; customer support information including the details you choose to include in communications with us, such as when sending a message through the Services; and seller information, such as business name, tax identification numbers and product listings.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Automatically Collected Information

We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Marketplace and your account, including device information, browser information, information about your network connection, transactional details (orders placed, sales made, refunds processed), log data (including your IP address, access times, page views and other information regarding your interaction with the Services.

Information from Third Parties

We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf. These third parties include companies that support our Marketplace and Services, such as Nautical Commerce, shipping and payment processors and analytics providers to improve the Marketplace experience. Our payment processors collect payment information, including bank account, credit, or debit card information and billing address, to process your payment and fulfill your orders. When you visit our Marketplace, open or click on emails we send, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of the information provided to us by third parties or for any third party’s policies or practices.

User Generated Content

The Services may allow you to post seller/business or product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, it will become public and accessible to anyone. We cannot control who will have access to the information you choose to share with others and cannot guarantee that those who gain access will respect your privacy or keep it secure. As such, we are not responsible for the privacy or security of any information you make publicly available or for the accuracy, misuse, or use of any information you disclose or receive from third parties.

How We Use Your Personal Information

• We use your personal information to provide you with the Services, which includes facilitating transactions between buyers and sellers; processing your payments, fulfilling your orders, sending notifications about your account, purchases, returns, exchanges, and other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and enabling you to post reviews.

• We use your personal information for customer support, sending transaction related notifications and marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, to show you advertisements for products or services, and a mechanism for dispute resolution with a seller or buyer. This may include using your personal information to improve the Marketplace functionality, personalize user experience and better tailor the Services and advertising on our Marketplace and other websites.

• We use your personal information to ensure compliance with legal and regulatory obligations, detect, investigate, or take action regarding any fraudulent, illegal, or malicious activity. If you decide to use the Services and create an account, you are solely responsible for safeguarding your account credentials. We strongly advise against sharing your username, password, or other access details with anyone else. If you suspect that your account has been compromised, please contact us promptly.

Cookies & Other Tracking Technology

We use cookies to power and improve our Marketplace and our Services, enhance the user experience, run analytics and track usage, enable secure transactions and better understand user interaction with the Services. We may also permit third parties and service providers to use cookies on our Marketplace to better tailor the services, products, and advertising. Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls, provided, removing or blocking cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How We Share Your Personal Information

We do not sell personal information, but we may share your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf and to facilitate transactions and order fulfillment, such as payment processors, data analytics, customer support, cloud storage, fulfillment and shipping companies.

• With our affiliates, business and marketing partners, to provide Services and advertise to you.

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media or login integrations, with your consent.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable banking regulations and legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Third Party Sites

Our Marketplace may provide links to websites or other online platforms operated by third parties. If you follow these links to sites not affiliated or controlled by us, please review their privacy and security policies, as well as other terms and conditions. We do not guarantee or are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. Furthermore, information you provide on public venues, may be visible to other users of the Marketplace or those third-party platforms without any restrictions on its use by us or by a third party. Our inclusion of these links does not imply any endorsement of the content on these platforms or their owners or operators.

Data Security and Retention

We implement industry standard security measures to protect personal information. Payment information is handled by third-party processors using encryption. Be aware that no security measures are impenetrable, and we cannot guarantee “perfect security.” Any information you send to us may not be secure during transit, so we strongly advise against using unsecured channels to communicate sensitive or confidential information with us. The duration of our retention of your personal information varies depending on various factors, such as our need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies. Users are responsible for safeguarding their account credentials. Users may request account deletion, subject to applicable laws and regulations governing such information.

User Rights

Depending on where you live and the laws subject to you, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• You may have a right to request access to personal information we hold about you, including details about how we use and share it.

• You may have the right to request that we delete personal information we maintain about you.

• You may have the right to request that we correct inaccurate personal information we maintain about you.

• You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party under certain circumstances and with certain exceptions.

• Right to opt out of sale, sharing, or targeted advertising. You may direct us not to “sell” or “share” your personal information or opt out of targeted advertising, as defined in applicable privacy laws.

• You may have the right to request that we cease or limit our processing of your personal information.

• Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

• You may have a right to appeal our decision if we decline to process your request.

• We may send you promotional emails that you can opt out of at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you’ve made.

You may exercise any of these rights as indicated on our Marketplace or by contacting us using the provided contact details. Before providing a substantive response to your request, we may need to collect information from you, such as your email address or account information, to verify your identity. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof of your authorization and may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Children’s Privacy

The Marketplace is not intended for children under the age of 18, and we do not knowingly collect personal information from them. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the provided contact details to request its deletion.

International Users

We may transfer, store, and process your personal information outside your country of residence, including the United States. This information is also processed by our staff and third-party service providers and partners in these countries. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority of the UK, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Request or Comments; Contact

If you have concerns about how we handle your personal information, please contact us using the provided contact details. If you’re not satisfied with our response to your complaint, depending on your location, you may have the right to appeal our decision by contacting us again or by lodging your complaint with your local data protection authority.

For questions or concerns about this Privacy Policy, contact us at: Support@ridgerunner.com